Saturday, 13 July 2013

It's Always Sunny in Philadelphia - Swedish art house campaign

It's Always Sunny is one of my favourite shows. Oh, how I laugh.
Not that any of the characters are likable, really, except for Charlie - but Charlie's likability comes from his particular brand of twisted innocence and childishness. They're all sociopaths who do terrible things to other people without a hint of regret and they never suffer any consequences for it. Sounds hilarious doesn't it?

Maybe it's a shock comedy thing, but it's also laughing at how ridiculous they are in reality, compared to how awesome they think they are in their heads. Like when Mac becomes over-weight but rationalizes it in his head as "gaining mass". Or the time Charlie believes he is an amazing lawyer (even though he can't read or write).

Anyway, season 9 starts this September, and they're been promoting it with a strange Swedish art house campaign (see after the cut):


 


 






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